Author: Katrin Nebermann
-
Howto: Send targeted segmented notifications!
Not every notification is equally relevant to all recipients. Not every approach is equally suitable for every customer segment. Therefore, for some push notifications, it makes sense to send them only to a selected group of recipients. This can be done with the help of segmentation.Segmentation can be used for two major purposes: To target […]
-
Opt-In: The Key to Succces with Push Notifications
The success of Web Push Notifications stands and falls with the size of the recipient base. An important key to a high consent rate lies in the design of the opt-in dialog. We have compiled the best tips and tricks on this topic for you and will help you to optimally design your opt-in dialog […]
-
Howto: Measure the success of the opt-in process!
The foundation for successful web push marketing is having the best possible recipient base. Therefore, Signalize provides an overview of the subscriber status on the overview page: Here you can see on the one hand the total number of subscribers, the number of new subscribers of the current tag and the total opt-in rate in […]
-
Many Occasions for Notifications
Web Push Notifications are super easy to create and send with the click of a button. They, however, require a well thought out plan to achieve maximum success. The design and continuity of the appropriate sending frequency is just as important as the relevance and attractiveness of the individual notifications. From audit to plan Start […]
-
4 KPIs that measure the success of your push notification
Web Push Notifications are an excellent complement to email. They ensure that customers stay in touch with you and return to your website. Increase your sales and leads with push notifications. You increase your customer loyalty and improve the efficiency and quality of your customer communication.Key KPIs and benchmarks: Opt-In Rate: 5-10% of Unique Users […]
-
This is How Often Push Notifications Should Be Sent!
There is no universal recipe for the ideal sending frequency of push notifications. Basically, the optimal frequency depends on different factors such as: Involvement of subscribers: How involved are subscribers with the topic or company? Is it a so-called high-involvement or high-interest area that involves a lot of attention and emotion? E.G. insurance is considered […]
-
Send privacy-compliant web push notifications
Web push notifications are basically a function of browsers that requires consent. Therefore, web push notifications per se can only be sent to users who have agreed to receive them on the respective website via the browser’s consent dialog. According to the General Data Protection Regulation (GDPR), data processing is lawful if the data subject […]