Benchmark Report 2021

Web & Wallet Push:
Login und click rates
in the DACH region

This is how successful website notifications are.

Web & Wallet Push is not only on the rise, it’s already a successful channel for marketing! The current figures for 2020 prove it.

In our benchmark report, we show the channel’s outstanding performance based on the most important key figures.

The findings serve to evaluate one’s own activities, point out optimization possibilities and are intended to encourage people to discover push marketing for their own marketing mix.

Although the study looks at configuration options for sign-up and message design that are comparable across sites, we would definitely encourage being creative and experiment with the form of address, choice of workflows,
image selection or push occasions.

It is worth taking a closer look at indivdual areas of push marketing. because the study proves: Even small optimizations can have an enormous impact on success.

If you don’t use Web & Wallet Push yet, we invite you to benefit from its special advantages such as creation in just a few minutes and 100% visibility for more customer loyalty and conversions.

The entire benchmark study 2021 is available as a PDF right here.