Author: Katrin Nebermann

  • Faster, Easier, More Successful with Push Notifications in Sports

    Faster, Easier, More Successful with Push Notifications in Sports

    Innovative sports marketing communication for clubs, event organizers, manufacturers and stores Always on the ball & Co. with push notifications More and more professional sports organizations are using push notifications to strengthen their engagement with fans, members and customers. Soccer, basketball and handball clubs, event organizers and equipment suppliers can keep their community up to […]

  • Web & Wallet Push Benchmark Report 2021

    Web & Wallet Push Benchmark Report 2021

    In sports, you can measure yourself against best marks or direct competition. In online marketing, however, it is difficult to evaluate your own performance because comparative values are usually lacking. This is not the case for push marketing: the Signalize Benchmark Report provides orientation and also shows concrete levers for optimisation. The report also proves […]

  • Benchmark Report 2021

    Benchmark Report 2021

    Web & Wallet Push: Login und click rates in the DACH region This is how successful website notifications are. Web & Wallet Push is not only on the rise, it’s already a successful channel for marketing! The current figures for 2020 prove it. In our benchmark report, we show the channel’s outstanding performance based on […]

  • Case Study Hugo Pfohe

    Case Study Hugo Pfohe

    Segmented news matching the car brand About Hugo Pfohe As a Hamburg-based family business, Hugo Pfohe GmbH has stood for fair car trading since 1919. The company has transformed itself from an automotive pioneer to a broad-based service group. Starting with the Ford brand, Hugo Pfohe was able to add other popular automotive brands to […]

  • Top 10 Marketing Trends 2021 & Push Marketing

    Top 10 Marketing Trends 2021 & Push Marketing

    2020 was and still is a year with very special challenges for online marketers. On the one hand, court decisions such as Schrems II, on the other COVID-19 – both with far-reaching consequences that will also have a massive impact on the marketing landscape in 2021. Besides the very obvious effects of the US data […]

  • No worries about losing subscribers

    No worries about losing subscribers

    Who does not: worry about losing the subscribers you have won so far when changing providers? After all, they are the foundation of successful push marketing. But this worry is completely unjustified, because all subscribers can be taken on board when switching to Signalize. The only condition: they have been collected on your own domain […]

  • Happy Birthday GDPR!

    Happy Birthday GDPR!

    Signalize has good reason to celebrate, too. In keeping with the two-year anniversary of the GDPR, an independent audit not only re-certified our compliance with the GDPR, but also confirmed once again that no separate consent is required for setting etracker cookies when using Signalize. After an extensive audit by ePrivacy, the joint conclusion from […]

  • Push Messages in Campaign Planning

    Push Messages in Campaign Planning

    You have set up the Signalize Opt-In, already collected your first subscribers and also sent them a welcome message right away with the automatic dispatch? Then you have done everything right for the time being! Now it’s important to continuously provide your customers and prospects with appropriate push messages and hit the right times. How […]

  • Marketing-Communikation in Times of COVID

    Marketing-Communikation in Times of COVID

    Agile Communication is more in Demand than Ever. Everyone is affected by the effects of the Corona virus, both in their personal and business lives. Some especially hard, as they struggle to maintain their livelihood. Regardless of how severely and in what way a company is affected: All of them must be able to react […]

  • Case Study Deutscher Anwaltverlag

    Case Study Deutscher Anwaltverlag

    Automated timely news from the Deutscher Anwaltverlag About the Deutscher Anwaltverlag Deutscher Anwaltverlag from Bonn is one of the most renowned, practice-oriented legal publishers in Germany. With over 500 titles and 15 journals available, the lawyer will find the right tool for every case. The series “AnwaltFormulare”, “AnwaltsPraxis”, “AnwaltKommentar” and “Das Mandat” offer first-hand information […]